WeWearThePants.com – A History Lesson

Denim denizen Marta Goldschmied has linked up with Denimcratic designer Gabriella Meyer to create a equality-minded denim capsule commenting on issues related to sexual harassment of women. Titled “We Wear the Pants,” the denim collection is laser-engraved with 2017 newspaper headlines generated by the #metoo movement. The capsule is comprised of jeans, a jacket and a “We Wear the Pants” t-shirt.

Denimcratic is a recent start up, launched by Meyer who attended the University of Michigan where she graduated with a BFA in art and design. For her senior thesis she applied her laser prints to upcycled denim, always with an eye on co-mingling style and activism.

Goldschmied’s denim DNA runs deep. She’s the daughter of Adriano Goldschmied, who had his hand in the start up of multiple labels including Diesel, Gap 1969, Citizens of Humanity and his namesake label, AG, among others. For a period she had her own, much-admired label, Made Gold, though lost control of after an ugly falling out with a majority investor.

A portion of “We Wear the Pants” sales will be donated to the National Women’s Law Center, which works in partnership with the Time’s Up Legal Defense Fund in Los Angeles.

While it’s a commonly-held belief that the best thing to do about something you don’t like is to try and change it, the #WeWearthePants collection begs to differ. Fashion, it seems, is the new venue for political advocacy. And nothing says fashion quite like spending hundreds of dollars on basics.

The newsprint-inspired collection includes both a denim jacket and a pair of jeans, in case one politically-charged clothing item just doesn’t get the message across. The “statement jacket” seems to be the ringer here, weighing in at $375 — $125 more than the “statement jean” — but it does unfortunately come with the shame of wearing a text-laden denim jacket in public.

There is one comforting thought in all this: The denim tracksuit probably wouldn’t be any less politically aware than Melania Trump’s latest decision to don a Zara jacket with the words “I really don’t care, do u?” after her visit with detained immigrant children.

Prime Survival